Cadillac is a brand name that symbolizes prestige, luxury, and top-performance with its cars. Unlike many of its competitors, this is a vintage car manufacturer. It was born in 1902 when the Henry Ford Company was preparing for liquidation; Cadillac was established from what remained of the company, making it one of the oldest automobile brands in the world. Here are a few reasons why it continues to be a popular automaker.

Prestigious history
Cadillac is more than a century old—a remarkable feat for any brand. It offered the first car that went into mass production. It was the first national automobile brand to win the Dewar Trophy from the Royal Automobile Club of England.

With its grandeur and success, the brand adopted the slogan “Standard of the World.” In 1909, General Motors bought the brand. Within eight years of its origin, it came out with its passenger car that offered a fully-closed cabin for the first time in automobile history. Two years after that came a Cadillac model with electronic self-ignition. This feature won the brand its second Dewar Trophy, a prestigious award that not many vehicle brands have received. In 2015, the company introduced the V8 eight-cylinder engine, one of the brand’s proprietary icons.  For almost fifty years, it reigned supreme, thanks largely to its superior engine technology.

Now, the parent company is all set to make the brand a trendsetter in the EV section, aligned with its reputation of being a leader for a century.

Unrivaled line-up
Over the years, the car manufacturer has been associated with some for offering versatile models. Its latest lineup of SUVs and sedans consists of:

SUVs: The iconic models include the much-hailed crossover XT4; XT5–a statement utility car; XT6 is an engineering marvel that offers superior comfort and safety; the Escalade, which is an original icon; the Escalade ESV, which is a luxury SUV that re-defines space and design.
Sedans: The exemplary models include the sport-inspired design of the CT4; boldly designed CT4-X; CT4-V Blackwing™ that blends innovation with motorsports mastery; the soulful CT5; CT5-V—an athletic beast; and the intelligent CT5-V Blackwing™ that is also one of the most powerful models from the brand.

Excellent features
The company is known for its performance, innovation, and craftsmanship. Here are a few features that set the brand apart:

Cadillac Super Cruise: This provides a hands-free driving experience and assistance to drivers on the road. 
Unparalleled user experience: It keeps you connected via maps, apps, music, and other features. The cars also offer personalized driver profiling with regular next-gen updates.
Connectivity: Making optimum use of technology, the brand offers smartphone integration through Apple CarPlay and Android Auto. Its myCadillac mobile app lets you command the vehicle from anywhere using your phone. For instance, you use the app to lock/unlock doors, remotely start the car, get parking reminders and directions, and even check vehicle status.
Wireless charging: This features help you keep your phones working on long journeys.
Built-in Wi-Fi: It enables you to connect up to seven devices at a time, even when the user is 50 feet away.
Superior audio system: Drivers and passengers get an immersive experience with the smooth, premium Bose sound system.
Technical features: The models come with advanced features like magnetic ride control, Electronic limited-slip differential, driver mode selector, performance design, Brembo performance brakes, serialized steering wheel plate, six-speed manual transmission, high-performance steering wheel, carbon fiber-accented front seats, aerodynamics, and impressive driving tools.
High-quality design and detailing: For instance, the Escalade has a meticulously crafted finishing from natural wood and hand-curated leather accents. The fabric of the seats blends well with the 38-inch curved OLED display. Each car comes with an impeccable tailor-made interior with an elegantly designed, comfortable, and luxurious interior.

Best-selling models
Here are a few best-selling Cadillac models: 

The most affordable model from the brand is the sedan CT4, and the least expensive SUV from the brand is XT4. 
Its most expensive SUV model is the CT5-V. 
The XT5 Crossover remains the most popular model from the brand, while CT5-V is the most fun model.
CTS-V Gen 1, launched in 2004, is one of the best-known models for its high-powered chassis and six-speed manual box. 
The 1959 Cadillac 62-convertible is a top-of-the-line luxury model that offers incredible style.  
The 2016 ATS-V, with its sports design, was another remarkable model from the brand.  

The car brand is a status symbol even after 100+ years of service. Even with tough competition, the brand has survived as a top-notch luxurious segment car brand.